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The DeLaCastros
Services
Brand Identity ยท Social Media Management
Scope of Work
+ Logo suite and submarks
+ Color palette and type system
+ Brand guidelines and social mockups
+ Branding audit, competitor analysis, and account optimization
+ Social media strategy and content pillars
+ Monthly content planning, graphic design, and scheduling
+ Quarterly analytics reporting
Year
2026
THE BREIF
The DeLaCastros are industry leading photographers, specializing in capturing weddings and families candidly with an artful eye. We started with managing their Instagram in early 2026. A few months in, it was clear the bold identity they'd been using no longer felt like them. It looked like a lot of other photographers in their feed, and it left them explaining why their work was different instead of letting people feel it. They wanted to stop fitting the industry mold and start drawing in the clients who understand them on sight.
THE APPROACH
Social came first. We built the account around six content pillars, from detail-driven "a moment, not a photoshoot" posts to candid glimpses behind the lens, so every post had a reason to exist and the grid read like a body of work rather than a highlight reel.
For the rebrand, we built the identity around the feeling of their images, not the conventions of their category. The palette comes from the coastal world they call home: soft blues, a warm butter yellow, a film-soft green, and a deep leather brown that grounds it all. Every pairing was tested for ADA contrast, so the system reads as clearly on a phone as it does in print.
The type pairs an editorial serif, chosen for its likeness to old film canisters and vintage magazine layouts, with a typewriter face for small notes and a loose handwritten script that moves through the brand like a love note in the margin. The submark is simple and personal: Michelle and Logan's initials, built to scale from a gallery watermark to a printed keepsake.
THE OUTCOME
An identity and social presence that finally looks like the elevated caliber of art they create, with nothing borrowed from the typical photography brand playbook. Their new brand was built to seamlessly carry through their client galleries, print, and shapes every post we strategically plan and manage for each month.
The numbers back it up. Since we started managing their Instagram in early 2026, the account has grown by more than 7,000 followers to 16,254. Engagement has held above the roughly 6% industry benchmark every quarter, peaking at 22% in Q1. In Q3, reach climbed 468% to more than 1.2 million accounts, and three out of four interactions came from people who didn't follow them yet. Across the first three quarters of the year, that attention turned into more than 113,000 profile visits and 6,500 link clicks. A huge milestone showing exactly how far they've come!
