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Petal & Rind
Services
Brand Identity · Marketing Collateral
Scope of Work
+ Creative direction and mood board
+ Logo suite and submarks
+ Tagline
+ Color palette and type system
+ Brand guidelines
+ Brand Launch Kit: four Instagram templates, email signature, postcard, and business card
Year
2026
THE BRIEF
Chelsey McGregor founded Petal & Rind in 2020, styling grazing tables for weddings and private events. Years in, the business was still running on a logo made quickly in Canva because something had to exist. Her pricing had grown up. Her brand hadn't. She wanted something editorial and high-end that could hold its own next to her work, without boxing her in as offering inquiring clients just “charcuterie”.
THE APPROACH
Chelsey's philosophy is form and function. The food is styled, but it's made to be eaten at real events, and the identity follows the same rule. We set the direction at the meeting point of editorial precision and handmade warmth, a tension that feels distinctly French. A modern serif forms the backbone, and hand-drawn type surfaces in softer moments as a signature rather than decoration.
The palette comes straight from a beautiful spread, with names to match: Champagne Olive, Dried Rosemary, Marcona Almond, Radish, Whipped Tahini, and Mission Fig. The tagline, "the art of lingering," set the pace for everything else.
Then we carried it into the pieces she reaches for every week: four Instagram templates (Currently Curating, What's In Season, Monthly Recap, and Meet the Founder), an email signature, a postcard, and a business card, all built in Canva so she can make them her own without starting over.
THE OUTCOME
A complete identity, from logo suite and submarks to a full brand guideline, plus a launch kit that puts it to work in her inbox, on her feed, and in people's hands. Chelsey launched the rebrand and began booking out the fall 2026 wedding season. Her visual presence now matches the elevated spreads she designs, and her confidence in her brand opened the door to partnerships with reputable influencers and event planners alike.
